City signs off on incentives for Natty Greene's, Revolution Mill

With the passage of a nearly $390,000 incentives package, it appears Natty Greene’s Brewing Co. will likely consolidate and expand its business at the Revolution Mill campus in Greensboro.

Greensboro City Council unanimously signed off on the deal at its Tuesday meeting, with Natty Greene’s to receive up to $387,500 to help offset an investment of at least $14.5 million and the creation of 27 jobs by the end of 2018.

Natty Greene’s is seeking to create a destination brewery and tasting room on a campus that includes a new restaurant in what co-founder Kayne Fisher has said will be “Natty Greene’s Disney World — this full experience, this interactive experience.”

The new campus would replace its production brewery now located on Gate City Boulevard across from the Greensboro Coliseum Complex, with Natty’s expecting to build a new brewery that can produce more than 100,000 barrels of beer annually — more than triple its current capacity.

A new restaurant would be located in the 10,000-square-foot former carpenters shop that sits adjacent to the main Revolution Mill building and borders a creek.

Fisher told the Triad Business Journal last year that with the opening of a new campus, Natty’s plans to close or at least rebrand its downtown Greensboro brewpub with a new, larger restaurant adjacent to the new brewery.

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