News

Greensboro Farmers Market Makes Valuable Connections with Local Food Locator

Greensboro, NC – The Greensboro Farmers Market (GFM, Inc.) has developed a digest for local food shopping by gathering information from its farmers and prepared food vendors to publish the Local Food Locator. The new online resource published April 2, 2020, aims to connect fresh, nutritionally dense local foods direct to customers. The tool has been refined each week, using feedback from customers and vendors, to create an easier user experience.

During the recent COVID-19 Stay-at-Home mandate, farmers and food producers are finding new ways to connect with their customers, including online stores and pre-ordering options, which allow customers to select from fresh-from-the-field produce, pre-payment options, and choose from pick-up options and/or delivery locations. These changes create safer shopping experiences, with minimal contact between vendors and customers.

This newly refined interface reflects the rapid changes happening in the small business world today; a shift in traditional retail models adding new online capabilities daily, during a time that social distancing and public health is paramount.

“Our Market management team created the Local Food Locator to further simplify buying locally from Market vendors, by reorganizing our directory into familiar shopping categories (i.e. produce, eggs, meats, etc.),” said Lee Mortensen, GFM Executive Director and Market Manager. “Our aim with this locator is to serve as the bridge between the customer and vendor in as much as we can during this disruptive time. Shoppers are also recognizing the benefit of online/pre-order shopping directly from local producers over larger retail venues. Customers value knowing where their food comes and the limited number of channels it goes through before arriving on their plate.”

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Greensboro Farmers Market Temporarily Moving To Revolution Mill

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If the Greensboro Farmers Curb Market on Yanceyville Street is part of your Saturday routine, that routine is going to need some adjustment for the first month of the new year.

The Greensboro Farmers Curb Market at 501 Yanceyville St., across the street from the World War Memorial Stadium, is moving for the month of January 2020 to Revolution Mill at 1601 Yanceyville St.

The building at 501 Yanceyville, which has housed the Greensboro Farmers Curb Market since 1963, will have the interior painted and extensive ceiling work done, which is supposed to be finished by the beginning of February when the Farmers Market is scheduled to return to its home.

The work on the ceiling will highlight the curved barrel ceiling by removing layers of paint to reveal the wood lathing, and the massive interior steel beans will painted to bring focus to the expansive ceiling.

The Farmers Market management expects the majority of the vendors to make the move to Revolution Mill. It’s a good time for the move since the winter months are considerably slower at the Farmers Market, but the market at its temporary location will continue to offer fresh seasonal produce, eggs, dairy, seafood, meats, baked goods, crafts and more.

Greensboro Farmers Curb Market Executive Director Lee Mortensen said, “We’re building on the synergy with Revolution Mill created when we partnered in October for A&T Homecoming and we’re looking forward to returning to a refreshed Market building in February.”

During the past four years the Greensboro Farmers Curb Market has had nearly $200,000 in building and grounds improvement including the establishment of a chef demonstration kitchen and cafe, a community education and meeting room, interior and exterior performance states and an audio and video system.

If you find that your car takes you to 501 Yanceyville Street on Saturday mornings out of habit, the temporary location at Revolution Mill at 1601 Yanceyville is only a mile north.

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