When three executives from the freshly minted Kontoor Brands paid a visit last week, they came dressed in denim and steeped in optimism.
They were bullish about their company, which was part of a more familiar company, VF Jeanswear, before it was spun off last year.
They see sales ticking up and new possibilities for their marquee brands, Wrangler and Lee, which will remain separate.
And most encouraging, they see a bright future in Greensboro, which they have embraced warmly and unequivocally as their hometown.
They say they like it here because of Wrangler’s deep roots in Greensboro.
They also consider this city a good place to live and raise a family, with reasonably priced housing and manageable traffic.
And they not only want to be in Greensboro, they want to be partof Greensboro.