News

Our Opinion: Kontoor fits here like a pair of old jeans

When three executives from the freshly minted Kontoor Brands paid a visit last week, they came dressed in denim and steeped in optimism.

They were bullish about their company, which was part of a more familiar company, VF Jeanswear, before it was spun off last year.

They see sales ticking up and new possibilities for their marquee brands, Wrangler and Lee, which will remain separate.

And most encouraging, they see a bright future in Greensboro, which they have embraced warmly and unequivocally as their hometown.

They say they like it here because of Wrangler’s deep roots in Greensboro.

They also consider this city a good place to live and raise a family, with reasonably priced housing and manageable traffic.

And they not only want to be in Greensboro, they want to be partof Greensboro.

See the rest on News & Record >

Kontoor is coming: Opening date for the new VF jeanswear spinoff is just weeks away

Screen Shot 2019-06-24 at 12.37.28 PM.png

Within the next month, a publicly traded company with annual revenues of about $2.7 billion will officially call Greensboro its home. 

Kontoor Brands, consisting of Wrangler, Lee, Rock & Republic and VF Outlets, will spinoff from VF Corp. on May 23, according to Zack Matheny, president of Downtown Greensboro Inc. The retention of Kontoor Brands is the silver lining to the news that broke in August 2018 that VF will move its headquarters from Greensboro to Denver. 

"Losing that (VF's global headquarters) is difficult," Matheny said. "I've never sugar-coated that. It's tough."

HEADQUARTERS: The company's local footprint will consist of its headquarters at the Wrangler building on North Elm and 43,000 square feet at Revolution Mill. Matheny told Triad Business Journal that Kontoor also will move 115 people into the former Home Savings Bank building at 444 N. Elm St. Kontoor declined to confirm this to TBJ.

Read the rest on Triad Business Journal >